My friend Brian Tankersley, occasional contibutor to The CPA
Technology Advisor and seemingly full-time lecturer for the K2 organization, was kind enough to allow me to share his analysis of the current state of entry level client accounting packages. Brian's a CPA.CITP practitioner from Tennessee and, more importantly, a darn smart technology analyst. I'm guessing you'll find this piece as valuable as I did ---- and then go check out Brian's blog. Meanwhile ---- enjoy the read.
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As most readers of this blog know, the "Big Three" publishers of entry level financial management software are fighting in the small business space for the hearts and minds of small business owners. The battle has been joined by Microsoft (Office Accounting 2007, the new name for the product formerly known as Small Business Accounting 2006) and Sage (Peachtree Quantum 2007) against incumbent Intuit (QuickBooks 2007 Premier Accountant Edition), and all three have made wholesale changes to their offerings since the beginning of the conflict to help us get more completed in less time. A partial listing of some of the major changes in the last two years includes:
New database (QuickBooks), database version (Peachtree), or entirely new product (Microsoft)Significant increase in integration with Microsoft Office (all)
Feature sets targeted at Accountants have been created or extended, including:
Methods for an accountant to obtain a copy of the Client's information, make entries, and send just the changes back to the client
Fixed Asset Management System integrated into Accountant version of the products(QuickBooks and Peachtree have this feature, and Office Accounting 2007 reports that it has this feature as well, however, I have not personally verified that it contains the ability to run 4 different books of depreciation - Book, MACRS, Ace/AMT, and State, so I am unable to personally confirm that the scope of the new Microsoft offering is consistent with the offerings from Sage and Intuit at this time)
Enhanced Payroll offerings (all)
Role-based security model (all, although some offerings are stronger at this than others.)
New partnerships with third party service providers to allow the software publisher to sell services to customers beyond custom forms and checks, including, but not limited to:
Credit Card Processing
Outsourced Payroll Processing
Ability to have your client pay your invoice online
Work with online services such as Google (Desktop Search and Adwords) links to QuickBooks) and Microsoft’s eBay integration.
Many of the vendors are also giving away copies of their products to CPAs who participate in certain CPE training programs, including those offered by K2 Enterprises (Full disclosure: K2 Enterprises is a significant client of mine, and many of their classes include one or more versions (full licensed version or trial version) of the three major entry level packages. K2 also consults for all three of the “big three” applications, so don’t say we didn’t mention it.)