Today I was introduced to Flowtown -- a social media marketing platform that helps businesses transform email contacts into engaged customers. After setting up a free account you enter an email address—I chose to upload a subset of my Outlook contacts as a CSV —and then sit back and watch as Flowtown identifies who is where on the “social web” and develops a nice report of everyone on your list. The first 50 contacts are free. Flowtown informed me that it would cost ~$75 to process the remaining 1,415 contacts. (There is a varying monthly fee of $17 to $197 for one of 4 levels and a “per contact” charge of about 4.5 cents.)
The “Customer Insight Report” gives you the macro view of your customer list, and allows you to drill down for additional info and illustrates quite well where and how one would want to concentrate their social media marketing efforts. By learning where your clients live on key social networks you can go there to start the "conversation" and focus your marketing on what they will LOVE to hear, learn, enjoy, and buy.
This makes it pretty easy to see where to spend marketing time and money. If it’s true that 20% of people deliver 80% of your results then you'll want to know them by name.
I’m not certain that this is particularly valuable for the “run of the mill” small practitioner, but for those actually “working the web” or for many of our clients, Flowtown just might prove to be a real asset.
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Point well taken. But then again, I don't think they should run much transit in mixed traffic at all--that is, if there's any traffic to speak of.
But, I could see some situations where giving the streetcar dedicated right of way could happen in the future, just like creating a bus lane. At least streetcar is cheaper than heavier rail to alter and expand, and even a short, bad stretch only popular among yuppies and tourists (read: Portland) can be the beginning of a network that gets better over time. But, I really have no hope for the U.S. until I see Rasengleise ;D
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Posted by: accountant | September 18, 2010 at 12:55 PM
As promised: http://9cloudsinc.com/2010/09/03/a-homepage-with-multiple-front-doors/
Posted by: Scott Meyer | September 03, 2010 at 04:00 AM
Glad you liked Flowtown! I was just writing a post about our conversation as well. Check for it soon: http://9cloudsinc.com/blog
Posted by: Scott Meyer | September 03, 2010 at 03:41 AM