Intuit has announced yet another product to join their ever-growing arsenal --- Quickbooks: Simple Start Edition. This latest entrant breaks the sub $100 MSRP barrier and is designed to capture primarily new businesses for whom the full version of Quickbooks would be "overkill". Simple Start will have TurboTax connectivity and will be readable by Quickbooks: Accountant Edition. Of particular note here is the bundling as "either/or" with a CD version OR the online version -- both in the same box! The online version includes a 12 month subscription, after that it's $10 a month -- well, actually it's only $9.95 but I'm tired of quoting prices at 5 cents less than the real price --- who's that dumb, anyway?
I spent an hour with Intuit's Rich Walker looking at the new product and must tell you that they (Intuit) have pretty well thought this one through. They recognize that Quickbooks has sufferred a bit of feature bloat over the past few years and, coupled with both PeachTree First Accounting and MYOB FirstEdge both selling at under $100, they needed another offering. Simple Start is just that.
Walker deftly declined providing a metric by which Intuit would measure success -- in other words he refused to tell me how many units they hoped to sell! The market space here is, IMHO, fairly tight between paper and pencil, Quicken & Money, and regular Quickbooks.
Let the games begin!
gll



